About ArtiMax
Born from the helm. Built for everything you own.
The Origin Story
ArtiMax was born on the water — built by a boat owner who was tired of paper logbooks and random texts, forgotten service dates, shoebox invoices and spreadsheets with no attachments. What started as an AI first mate for a single vessel has grown into a platform that manages every high-value asset you own, from the marina to the driveway to the paddock.
The name says it all: Artificial Intelligence, Maximum capability. Whether you're tracking engine hours on a cruiser, rego renewals on a car, or farrier schedules for a race horse, ArtiMax brings the same voice-powered AI, the same maintenance intelligence, and the same zero-friction interface.
What Makes ArtiMax Different
AI-First
Talk to ArtiMax like a person. Voice or text — it understands what you need.
Born Marine
Deep nautical DNA with telemetry, GPS outings, and marine weather.
Multi-Asset
Cars, caravans, properties, horses — one platform for everything.
Works Everywhere
A web app on your phone, Alexa in your home, browser on your desk.
Built by an Owner, for Owners
ArtiMax isn't designed by a committee or built to tick boxes on a feature list. It's built by someone who actually uses it — someone who knows that a missed maintenance schedule means more than a red notification, and that a captain's log is more than just paperwork.
Meet the Founder
ArtiMax is built by Michael Borin, founder of MaxSoft and creator of StrataMax — Australia's market-leading strata management platform since 1992.
Over three decades, MaxSoft grew from a Gold Coast startup to a national operation with 80 staff, multiple Australian Financial Services Licences, and an unmatched reputation in the strata industry. Having handed the business to the next generation, Michael turned his attention to the marine industry — applying the same philosophy that made StrataMax successful.
"Automate every conceivable task, eliminate spreadsheets, and integrate everything into one system."
ArtiMax is that vision applied to everything you own — built by someone who understands both the software and the real-world complexity of managing high-value assets.
Michael Borin
Founder & Developer
Gold Coast, Australia
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